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Niek van Son MSc
Marketing Management (MSc, Tilburg University). Over 10 years of online experience at b2b, scale ups, financial services companies and marketplaces, both nationally and internationally. Works as ad interim online marketing manager for Brookz. Reads: Sharp, Taleb, Kahneman. Intrigued by how SME entrepreneurs make decisions.
"People don't say what they do, and don't do what they say."
"Hope is not a strategy."
"Not choosing is also a choice."
Occasionally writes articles for Frankwatching, Marketingfacts and B2bmarketeers.nl.
Hobby Projects: Brandio & Surface Interval.
- Running
- Diving
- Music lover
Articles by Niek van Son MSc
Attentional bias: definition, examples and practical tips
Imagine this: you are looking for a new supplier for your company. You've found two potential candidates. The first supplier has an impressive website full of rave customer reviews. The second vendor is new to the market and...
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Action bias: definition, examples and practical tips
Imagine this: you have an important presentation for a potential client, but the technology is not cooperating. Out of frustration, you keep restarting the presentation repeatedly, despite the fact that the problem persists. This is a classic example of action...
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Affect heuristic: definition, examples and practical tips
Have you ever looked back on a decision and wondered why you thought it was a good choice at the time? It is likely that the affect heuristic played a role. This cognitive bias can make both large and small judgments....
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Ambiguity effect: definition, examples and practical tips
People may be reluctant to use AI because they still trust human actions more than the unknown and mysterious of AI. In doing so, they do miss the opportunity to save time and money or to...
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Commitment bias: Definition, examples and practical tips
Imagine this: you've launched a new product that you've been working on for months. Despite extensive marketing campaigns, sales fall short of expectations. Yet you continue to invest in this product, driven by the...
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Priming effect: definition, examples and practical tips
Imagine smelling the fragrance of freshly baked bread as you enter the supermarket; you are now much more likely to come out with a loaf of bread in your basket. This is a familiar example...
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Nostalgia effect: definition, examples and practical tips
You are walking in the store and suddenly you see, smell or hear something that reminds you of a nice time in your life with warm feelings. You subconsciously even pay to have that feeling more often....
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Choice overload: definition, examples and practical tips
Think about choosing a new smartphone. There used to be only a few models available, which made choosing relatively easy. Today, the market is flooded with hundreds of models, each with its own specifications and features. You can spend hours...
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Salience bias: definition, examples and practical tips
As a business owner, your decisions may be influenced more by salient recent events than by objective data, a phenomenon known as salience bias. In this article, we explore how this psychological bias can affect your business decision-making, how to overcome this...
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Status quo bias: definition, examples and practical tips
Growth means change, but are entrepreneurs always willing to embrace these changes? Often they cling to the current situation, even when it is not optimal. Take, for example, a collaboration partner who consistently fails to meet his agreements; seeking...
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