Niek van Son MSc

Self serving bias: definition, examples and practical tips

As entrepreneurs, we are constantly faced with important decisions and evaluations. We analyze our performance, adjust where necessary and plan for the future. But how objective are we really in these assessments? When a product is successful, we conclude...

Just-world hypothesis: definition, examples and practical tips

Bounded rationality: definition, examples and practical tips

As a business owner, you must make dozens of decisions every day. From small choices about office supplies to strategic decisions about investments or human resources. In an ideal world, you would be able to analyze all available information for each decision and make the perfectly rational choice....

Representativeness heuristic: definition, examples and practical tips

Picture this: A new employee comes in who looks exactly like your most successful salesperson ever. You immediately predict he's going to be a top performer. Or a potential client who looks like your ideal target - you're already convinced...

Attentional bias: definition, examples and practical tips

Imagine this: you are looking for a new supplier for your company. You've found two potential candidates. The first supplier has an impressive website full of rave customer reviews. The second vendor is new to the market and...

Action bias: definition, examples and practical tips

Imagine this: you have an important presentation for a potential client, but the technology is not cooperating. Out of frustration, you keep restarting the presentation repeatedly, despite the fact that the problem persists. This is a classic example of action...

Affect heuristic: definition, examples and practical tips

Have you ever looked back on a decision and wondered why you thought it was a good choice at the time? It is likely that the affect heuristic played a role. This cognitive bias can make both large and small judgments....

Ambiguity effect: definition, examples and practical tips

People may be reluctant to use AI because they still trust human actions more than the unknown and mysterious of AI. In doing so, they do miss the opportunity to save time and money or to...

Commitment bias: Definition, examples and practical tips

Imagine this: you've launched a new product that you've been working on for months. Despite extensive marketing campaigns, sales fall short of expectations. Yet you continue to invest in this product, driven by the...

Priming effect: definition, examples and practical tips

Imagine smelling the fragrance of freshly baked bread as you enter the supermarket; you are now much more likely to come out with a loaf of bread in your basket. This is a familiar example...