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AUTHOR

Edon van Asseldonk MSc

Edon van Asseldonk
Senior SEO specialist
Edon van Asseldonk MSc

Strategy & Innovation (MSc, University of Maastricht). SEO specialist for SMEs since 2008.

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Articles by Edon van Asseldonk MSc

Marketing
Written on June 15, 2023

Google E-E-A-T: what it is and tips to improve your SEO

E-A-T is an abbreviation for Expertise, Authoritativeness and Trust. This term was created by Google itself and several Google updates focused on E-A-T, the most famous of which was the medic update.

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Strategy
Written on March 11, 2022

Getting a new website created: Website briefing in 8 steps

A website is essential for businesses, but many companies lack web development expertise. In this article, we explain what it takes for a good briefing gives for the successful development of a new website.

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Biases
Written on March 3, 2022

What is loss aversion? And how do you apply it in marketing?

Loss aversion is a theory that states that the pain of loss is much stronger than the satisfaction of getting something. In this article you will read more about what loss aversion is and we will show examples. We also show...

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