Edon van Asseldonk MSc
Strategy & Innovation (MSc, University of Maastricht). SEO specialist for SMEs since 2008.
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Articles by Edon van Asseldonk MSc
Google E-E-A-T: what it is and tips to improve your SEO
E-A-T is an abbreviation for Expertise, Authoritativeness and Trust. This term was created by Google itself and several Google updates focused on E-A-T, the most famous of which was the medic update.
Read moreGetting a new website created: Website briefing in 8 steps
A website is essential for businesses, but many companies lack web development expertise. In this article, we explain what it takes for a good briefing gives for the successful development of a new website.
Read moreWhat is loss aversion? And how do you apply it in marketing?
Loss aversion is a theory that states that the pain of loss is much stronger than the satisfaction of getting something. In this article you will read more about what loss aversion is and we will show examples. We also show...
Read moreIs your company missing opportunities?
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