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Written by Niek van Son MSc on October 6, 2023
The Zeigarnik effect: definition, examples and practical tips
Whoever says A also wants to say B. In other words: Once you start something, you want to finish it. This principle underlies the Zeigarnik effect. Find out in this article what this effect is and how to use it effectively as an entrepreneur.
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Written by Niek van Son MSc on September 29, 2023
The Bandwagon Effect: definition, examples and practical tips
People often tend to follow the crowd, sometimes even when it goes against their own beliefs. They simply join the "bandwagon. But what exactly does the bandwagon effect entail, and how can you strategically leverage it as an SME entrepreneur to grow your business?
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Written by Niek van Son MSc on September 8, 2023
The Baader-Meinhof phenomenon (frequency illusion): definition, examples and practical tips
Have you ever bought or considered a new car and suddenly everyone seems to be driving the same model? This is no coincidence; it's the Baader-Meinhof phenomenon at work. In this article, SME entrepreneurs discover how this phenomenon can affect their business choices and what they can do practically with it.
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Written by Niek van Son MSc on August 25, 2023
Cognitive dissonance: Definition, examples & application in marketing
Cognitive dissonance, a term introduced in the 1950s, describes the uneasy feeling that arises when a person is confronted with conflicting beliefs or behaviors. This mental tension can unconsciously lead to choices and actions that are not always rational. In this article, we dive deeper into...
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Written by Niek van Son MSc on August 18, 2023
The Halo effect: what is it and how do you use it in marketing?
"You never get a second chance at a first impression." As an SME entrepreneur, this effect can increase your chances of success, but it can also create blind spots. In this article, we dive deeper into the nuances of the halo effect and how it affects your business decisions.
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Written by Niek van Son MSc on August 11, 2023
Framing effect: what is it and how to use it in marketing?
Entrepreneurs make countless decisions every day: from market penetration strategies to pricing and personnel management. But are you aware that the way information is presented can significantly influence the decisions you make, even if the underlying facts remain unchanged? The framing effect, a well-known phenomenon in behavioral psychology,...
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Written by Niek van Son MSc on July 28, 2023
Confirmation bias: definition, examples and practical tips for entrepreneurs
Your client likes to be right. But so do you. You probably won't argue with that. That's because we all "suffer" from confirmation bias. What does that entail and how can you take it into account as an entrepreneur?
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Written by Niek van Son MSc on July 21, 2023
The Dunning-Kruger effect explained for entrepreneurs
Have you ever experienced someone telling you something with conviction that wasn't true at all? Did you happen to really understand the subject and the person telling you a lot less? Then this person probably suffered from the Dunning-Kruger effect. Read on if you are an entrepreneur...
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Written by Niek van Son MSc on June 30, 2023
What is cognitive bias? + many examples
As an entrepreneur, decisions can have major consequences. Therefore, you make important decisions rationally. Right? No unfortunately, entrepreneurs are also human beings and they are influenced by cognitive biases. Therefore, learn (re)to know the most important cognitive biases and take advantage of them, your customers are also influenced by them.
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Written by Niek van Son MSc on June 22, 2023
Distinctive Brand Assets (DBAs): Definition and Tips
As a brand, you want to leave an indelible impression. Sure, you do that by having your customer service in order, making a superior product or offering excellent terms and conditions, but Distinctive Brand Assets (DBAs) also help you strengthen your brand identity. We like to tell entrepreneurs how!
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