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Written by Niek van Son MSc on January 22, 2025
Brand identity guide. What is it and how do you build one?
In a world where consumers are inundated daily with marketing messages, creating a distinctive and recognizable brand identity is a key to success for businesses. Brand identity, or brand identity, is the essence of how an organization presents itself and is perceived in the marketplace. It goes beyond just...
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Written by Niek van Son MSc on January 22, 2025
Customer journey. What is it and how do you deploy the customer journey for your business
The customer journey is a marketing model that represents the process a consumer goes through when purchasing a product or service. Understanding this as a business owner allows you to connect with your potential and existing customers at the right times. In this blog post, we explain...
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Written by Niek van Son MSc on January 22, 2025
6 translation tools for automatically translating your website
If you want to sell your products or services abroad, you need to have a multilingual website. Whereas you used to have to manually translate your entire website page by page, there are now online tools that allow you to translate your entire website in no time. In this blog post, we put...
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Written by Niek van Son MSc on January 22, 2025
What is offline marketing? Channels and original examples
Getting noticed offline with your business hopelessly old-fashioned? No way! In fact, the power of offline advertising is very strong. In this blog post we will discuss offline promotion in detail. So you will learn what offline marketing is, which offline marketing channels exist, the advantages and disadvantages of traditional marketing, and original examples...
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Written by Niek van Son MSc on January 22, 2025
Creating a business plan (business plan)
To quote an ancient cliché: A good start is half the battle. This is true for everything, especially when starting a business. Before you start cooking, for example, it is smart to read the recipe and get all the ingredients ready. The same...
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Written by Niek van Son MSc on January 22, 2025
Top 11 best business software in 2024
Whether you're a sole proprietor, limited liability company or wholesaler, running a business involves a lot. From sales to accounting and from personnel planning to logistics, all processes need to be managed efficiently. Fortunately, there are numerous types of business software available that support and optimize the various internal business processes. That gives...
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Written by Niek van Son MSc on January 22, 2025
Go-to-market strategy in 10 steps
A go-to-market strategy is a business strategy that your company can use to market your product or service. It is a systematic approach a company uses to position its products, set prices, identify sales channels and develop a marketing campaign.
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Written by Niek van Son MSc on January 22, 2025
International marketing: what is it? And what are good strategies?
Entrepreneurs who are successful in the Netherlands may choose to expand abroad. As long as you have the right business as well as an interesting niche, you are usually in the clear. Yet expanding internationally does not just happen. You have to put your company on the foreign map through online marketing.
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Written by Niek van Son MSc on January 22, 2025
23 nicest gifts to give to your staff
In the workplace, atmosphere is perhaps the most important thing of all. A variety of studies show that a good work environment contributes to motivated employees. And thus positive results. As a boss, you can achieve this by, for example, organizing a weekly Friday afternoon drink. And how much fun is it to organize...
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Written by Niek van Son MSc on January 22, 2025
Knowledge management: meaning, model & advice
Companies that use knowledge optimally are more efficient, effective and innovative. Managing knowledge to achieve organizational goals is called knowledge management. In this article, we explain what knowledge management is, what types of knowledge exist, and give advice for putting knowledge management into practice.
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