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Blog for Entrepreneurs

On our blog, we share our knowledge about strategy, marketing & optimization so entrepreneurs can benefit directly.

mia-vamil
Enterprise

Written by Ioanna Karra on January 22, 2025

Ioanna Karra

MIA and the VAMIL (2023): here's what you need to know

In the Netherlands, we have three types of investment deduction. In this article we focus on the environmental investment deduction (MIA) and the random depreciation of environmental investments (VAMIL). We explain what it is, when you can apply it and the amounts involved.

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kleinschaligheidsinvesteringsaftrek
Enterprise

Written by Ioanna Karra on January 22, 2025

Ioanna Karra

Small-scale investment deduction (2023): this you need to know

In the Netherlands, we have three types of investment deduction. In this article we focus on the small-scale investment deduction. We explain what it is, when you may apply it and the amounts involved.

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Enterprise

Written by Ioanna Karra on January 22, 2025

Ioanna Karra

Investment deduction (2023): here's what you need to know

Are you going to invest in your business, for example, because it will make it easier for you to grow further? Or do you want to invest in making your company more energy efficient? Then find out whether you are eligible for an investment deduction. There are three types of investment deduction in the Netherlands, with which, at the bottom of the line, you pay less tax...

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Brands

Written by Ioanna Karra on January 22, 2025

Ioanna Karra

What is brand protection and brand monitoring?

For you as a business owner, it is very important to protect your trademark. This starts with registering your trademark, but this process does not stop there. It is still necessary to continue to monitor your brand. The complete process from trademark registration to trademark monitoring is called trademark protection. This allows you to protect your...

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Drawing chair
Brands

Written by Ioanna Karra on January 22, 2025

Ioanna Karra

Design rights: how can you protect your drawing or model?

Are you a product designer, shaper or designer and have created a new model or drawing for a consumer item? Then it is smart to record this creation in a design registration. This way, your work is covered by drawing or design law, called design law for short. This way you avoid...

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merklicentie-pexels-rodnae-productions-9034283
Brands

Written by Ioanna Karra on January 22, 2025

Ioanna Karra

Brand license: drafting a license agreement

Do you want to offer your products and services abroad? Or do you want to bring your brand to the attention of a broader target group? Then it may be a good idea to issue a trademark license. In this way, you give another company permission to use your brand, obviously under...

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intellectueel-eigendom-pexels-tima-miroshnichenko-9572568
Enterprise

Written by Ioanna Karra on January 22, 2025

Ioanna Karra

Protecting intellectual property: what can you do?

If you create or invent something, that creation is your intellectual property. Chances are, of course, that others also want to benefit from your success. Therefore, it is very important that you protect your intellectual property. That way, others cannot run off with your idea without your permission.

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Copyright copyright text
Enterprise

Written by Ioanna Karra on January 22, 2025

Ioanna Karra

What is copyright/copyright and how does it arise?

If you have written an article, taken a photo or video, or painted a work of art, you have copyright, or copyright, on these works. Copyright protects all original works that bear your personal stamp as creator. Work covered by copyright may be reproduced without your permission...

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Brands

Written by Ioanna Karra on January 22, 2025

Ioanna Karra

Trademark infringement: what do you do for trademark infringement?

After years of hard work, you've finally built a strong brand. A brand that your target audience knows and appreciates and which is still growing. Then the last thing you want is for someone else to start using a brand name that is very similar to yours and causes confusion....

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Self serving bias
Biases

Written by Niek van Son MSc on January 17, 2025

Niek van Son

Self serving bias: definition, examples and practical tips

As entrepreneurs, we are constantly faced with important decisions and evaluations. We analyze our performance, adjust where necessary and plan for the future. But how objective are we really in these assessments? When a product is successful, we quickly conclude that it is because of our excellent market insight. But...

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