logo Performance Scan images

Blog for Entrepreneurs

On our blog, we share our knowledge about strategy, marketing & optimization so entrepreneurs can benefit directly.

Shopware-VS-Magento-code-pexels-kevin-ku-577585
Enterprise

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Magento vs Shopware

If you are considering launching an e-commerce platform, you may be wondering which platform is best for your business. Magento and Shopware are two of the most popular e-commerce platforms available today, and both have their pros and cons. To help you make an informed decision,...

Read more
domainname-buying
Enterprise

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Buy domain name

Buying a domain name, how do you do it and what do you have to consider? These are questions we often receive at Brandio. When you want to buy a domain name, it's wise to know what types of domains exist and which ones best suit your brand or company....

Read more
Coming up with a good company name
Brands

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Coming up with good company name in 2025: Follow these 7 steps & 8 tips

Read more
podcasts
Marketing

Written by Niek van Son MSc on January 22, 2025

Niek van Son

What is a podcast and how does it work?

Podcasts have become enormously popular in recent years; there are now 18,000 podcasts in the Netherlands. This is not surprising, because according to research by Markteffect, 6.9 million people in the Netherlands have listened to a podcast. But what is a podcast, how does it work, how do you create...

Read more
Amazon brand name
Brands

Written by Niek van Son MSc on January 22, 2025

Niek van Son

How did the name Amazon come about?

Once the company began as an online bookstore, but today Amazon is one of the largest commerce and tech companies in the world. Founder Jeff Bezos is one of the world's richest people and even has his own space company.

Read more
startup
Enterprise

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Rapidly growing and innovative: what is a startup?

Uber, AirBnB and WhatsApp are examples highly successful companies that once started as startups. Startups are young companies with an innovative idea, usually using new technology. The companies have the potential to grow at lightning speed and turn a million-dollar turnover in no time. Not every young company is...

Read more
cybersecurity
Enterprise

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Does your company need cybersecurity?

If you own a small business, you probably don't think cybercriminals are likely to attack your business. "There's not much to steal" and "It's not worth it to them" think many small business owners. But nothing could be further from the truth. Although larger businesses often have more data...

Read more
Enterprise

Written by Niek van Son MSc on January 22, 2025

Niek van Son

Domain name transfer: how it works (by party)

Want to move your domain name to another hosting party? That's not a problem: transferring your domain name is not complicated and it can be done in no time. However, when transferring your domain name, there are a few things you need to take into account.

Read more
corporate liability zzp
Enterprise

Written by Niek van Son MSc on January 22, 2025

Niek van Son

All about business liability insurance (for ZZP'ers)

As a business or self-employed person, you don't want unexpected costs. Especially not if this happens during your work and you are held liable. This can happen, for example, if you accidentally throw a glass of water over someone's laptop. With business liability insurance (AVB), any damage you cause to...

Read more
merklicentie-pexels-rodnae-productions-9034283
Brands

Written by Ioanna Karra on January 22, 2025

Ioanna Karra

Brand license: drafting a license agreement

Do you want to offer your products and services abroad? Or do you want to bring your brand to the attention of a broader target group? Then it may be a good idea to issue a trademark license. In this way, you give another company permission to use your brand, obviously under...

Read more

Services that grow your business

Wondering what achievable goals are for your business?

View our services

Are the results from your online marketing disappointing?

Request our no-obligation performance scan and we'll tell you where you're going wrong.