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Articles on SEO (Search Engine Optimization)
SEO or Search Engine Optimization is optimizing websites for search engines. The goal is to get more visitors to a website. The big advantage of SEO is that you don't have to pay again for each visitor and the results of SEO generally stack up. You can work on your brand awareness with this.
In the articles below, we try to make SEO understandable for SME entrepreneurs and show that SEO is actually indispensable in an ambitious marketing strategy.
Google E-E-A-T: what it is and tips to improve your SEO
E-A-T is an abbreviation for Expertise, Authoritativeness and Trust. This term was created by Google itself and several Google updates focused on E-A-T, the medic update being the most famous...
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Good SEO texts in 4 steps
A good SEO text is one that gives visitors to the page what they are looking for. Depending on the search term(s) the page is targeting, this can be a long article...
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Why SEO is indispensable for effective B2B marketing
This article I wrote for and previously appeared on Marketingfacts. B2B companies are enthusiastic adopters of marketing automation software (according to some surveys, 55 percent of B2B companies work with it). Because of its inbound-focused approach,...
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What is a landing page? Explanations, examples & tips
A landing page helps you convince visitors to take a certain action, such as purchasing a product or service. But how do you ensure that leads on your...
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Creating content strategy in 7 steps & examples
A content strategy is a specific component within the overall marketing strategy. In it, you set the goals and your plan of action in terms of online content. This includes blog articles and...
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Hire SEO specialist? What does he/she do?
Do you recognize this? You have a great concept or product, but... Customer traffic is disappointing and there is no real growth. Your websites are not visited as often as you would like...
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What is SEO (search engine optimization)? How does it work?
What is SEO? SEO stands for search engine optimization or in Dutch search engine optimization. Definition: SEO is the optimization of websites and apps with the goal of increasing the quality and quantity...
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Keyword research in 2024: here's how to do it
You want to be as visible in search engines as possible, that's for sure. But, what you're much less sure of is what keywords you want to be findable on. And, perhaps still...
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Hire SEO consultant with 15+ years of experience
Generating more visitors, paying less for clicks? With SEO you improve the findability of your website and structurally generate more visitors. Better findability ensures more conversion and...
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What is local SEO and how does it work: 7 steps
In this article, we explain what local SEO is, why it is important and for whom it is relevant.
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