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Articles on SEA
Discover the world of search engine advertising (SEA). Paid search traffic from Google Ads campaigns and Bing Advertising and successful keyword strategies - our articles will help you get the most out of your advertising budget.
Branded search: bidding on own and competitor's brand name
Bidding on your own brand name is often referred to by SME entrepreneurs as a waste of money. On our own brand name, we are already at the top organically (unpaid) so why pay to...
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What is a landing page? Explanations, examples & tips
A landing page helps you convince visitors to take a certain action, such as purchasing a product or service. But how do you ensure that leads on your...
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Employ Google Ads specialist?
Google Ads directs additional traffic directly to a website. And then also traffic that is interested in the company's product or service. If you've never ...
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Keyword research in 2024: here's how to do it
You want to be as visible in search engines as possible, that's for sure. But, what you're much less sure of is what keywords you want to be findable on. And, perhaps still...
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What is Google's keyword planner and how does it work?
Whereas Google's keyword planner used to be the most obvious way to do keyword research, the quality of the data has been declining for years and the keyword planner is becoming increasingly...
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