Articles on Marketing
Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.
This allows them to make better commercial decisions and therefore grow faster.
Making a good website: 8 components
A Web site is not only a company's online brochure but can also be an important channel for bringing in new customers. How do you ensure that this...
Read moreHire SEO specialist? What does he/she do?
Do you recognize this? You have a great concept or product, but... Customer traffic is disappointing and there is no real growth. Your websites are not visited as often as you would like...
Read moreWhat is SEO (search engine optimization)? How does it work?
What is SEO? SEO stands for search engine optimization or in Dutch search engine optimization. Definition: SEO is the optimization of websites and apps with the goal of increasing the quality and quantity...
Read moreKeyword research in 2024: here's how to do it
You want to be as visible in search engines as possible, that's for sure. But, what you're much less sure of is what keywords you want to be findable on. And, perhaps still...
Read moreWhat is Google's keyword planner and how does it work?
Whereas Google's keyword planner used to be the most obvious way to do keyword research, the quality of the data has been declining for years and the keyword planner is becoming increasingly...
Read moreHire SEO consultant with 15+ years of experience
Generating more visitors, paying less for clicks? With SEO you improve the findability of your website and structurally generate more visitors. Better findability ensures more conversion and...
Read moreWhat is inbound marketing? Explanation, example & strategy
First, let's look at the definition of inbound marketing, as established by the originators of the term: "Inbound marketing is a marketing strategy in which you target your...
Read moreWhat is content marketing? Explanation, strategy & examples
"Content is king" is without a doubt one of the most repeated marketing clichés of recent years. There is some truth to it, but that with good content, you...
Read moreEngage online marketing specialist?
An online marketing specialist is not a specialist but a generalist. Online marketing is broad: from the technical part of SEO to the creative work of web design and from the statistical analyses in...
Read moreWhat is local SEO and how does it work: 7 steps
In this article, we explain what local SEO is, why it is important and for whom it is relevant.
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