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Articles on Marketing
Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.
This allows them to make better commercial decisions and therefore grow faster.
What is brand identity? Your brand in 5 elements
Strong brands are brands with personality. Brands that stand for something and consistently communicate their clear message in words, images and behavior. That is their brand identity. Important, because a...
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Coke challenge: Coca-Cola vs. Pepsi
In the world of soft drinks, there are two giants that dominate the industry - Coca Cola and Pepsi. These two brands have been sworn rivals for more than a century, each...
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Writing a good brand story with storytelling
Scoring with a new venture? That starts with having a strong brand. We at Brandio know all about that. Many startups in the Netherlands begin full of good ideas and...
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What is branding and why is it so important: 10 reasons
In this article, we discuss what branding is and show why branding is so important through 10 reasons.
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Branding strategy: connect your target audience with your brand
If you are an entrepreneur, then your goal is probably to create a strong brand for your business. A brand that your target audience recognizes, that has clear core values and where...
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Slogan, pay-off, tagline or motto: what's the difference?
The one-liner meaning is easy: a (often witty) statement that is no longer than one sentence. But there are other terms that come up regularly in the marketing world. That makes...
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Here's how to come up with a slogan that sticks
There are those slogans you can spout off in a flash, even though they haven't been used for years. Think Just do it by Nike. Let's make things better...
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Bad slogans: that's not how you advertise ... or is it?
Bad slogans, we still see them. This is because the amount of advertisements we take in (unconsciously) has grown exponentially. People often make the mistake of not following further...
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Positioning: what is it, roadmap & example
Positioning your business is one of the most important aspects of your business strategy. It determines the type of customers you attract and sets you apart from the competition. What makes it...
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Defining brand strategy: what is a brand strategy? And what are examples?
The purpose of a brand strategy is clear: to make sure your potential customers know your brand exists and what it stands for. If you have a sharp brand strategy, then your...
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