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Articles on Marketing
Marketing is a field in which an awful lot of people have heard the bell ring, but no one really knows where the clapper hangs. In our articles, we try to make scientifically proven marketing methods understandable and usable for SME entrepreneurs.
This allows them to make better commercial decisions and therefore grow faster.
Bounded rationality: definition, examples and practical tips
As a business owner, you must make dozens of decisions every day. From small choices about office supplies to strategic decisions about investments or personnel management. In an ideal world, for every decision, you would have all the...
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Representativeness heuristic: definition, examples and practical tips
Picture this: A new employee comes in who looks exactly like your most successful salesperson ever. You immediately predict he's going to be a top performer. Or a potential customer who...
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Attentional bias: definition, examples and practical tips
Imagine this: you are looking for a new supplier for your company. You've found two potential candidates. The first supplier has an impressive website full of rave reviews and...
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Action bias: definition, examples and practical tips
Imagine this: you have an important presentation for a potential client, but the technology is not cooperating. In frustration, you keep restarting the presentation repeatedly, despite the fact that it...
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Affect heuristic: definition, examples and practical tips
Have you ever looked back on a decision and wondered why you thought it was a good choice at the time? It is likely that the affect heuristic has a role...
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Ambiguity effect: definition, examples and practical tips
People may be reluctant to use AI because they still rely more on human actions than on the unknown and mysteriousness of AI. In doing so, they do run the...
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Commitment bias: Definition, examples and practical tips
Imagine this: you've launched a new product that you've been working on for months. Despite extensive marketing campaigns, sales fall short of expectations. Yet you continue to...
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Priming effect: definition, examples and practical tips
Imagine smelling the fragrance of freshly baked bread as you enter the supermarket; the chances are now a lot better that you will be left with a loaf of bread in...
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Nostalgia effect: definition, examples and practical tips
You are walking in the store and suddenly you see, smell or hear something that reminds you with warm feelings of a happy time in your life. You have...
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Choice overload: definition, examples and practical tips
Think about choosing a new smartphone. There used to be only a few models available, which made choosing relatively easy. Today, the market is flooded with hundreds of models, each...
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