These logo trends are going to play a role in 2024

Introduction

The end of the year is approaching and we are already looking with a slanted eye at logo design trends that may come into play in 2023. These trends see interest not only for designers, but also for companies and brands looking to update a new logo or an existing one. In this article, we discuss some logo design trends that we expect to see a lot of in 2023.

With a beat, though, because trends are not fixed in advance. Preferences for logo designs change throughout the year, and no one knows which trend will be adopted or overlooked. What we do know is that you should always look critically at your logo and be aware of the latest trends.

1. Simple shapes

Simple shapes remain a popular trend in 2023. It is a trend that has actually never gone out of style because consumers simply prefer logos that they can quickly recognize and remember. By following this trend, brands are more easily able to capture consumers' attention. Moreover, it offers the opportunity to further work on the brand image, as it is often a responsive logo that can be used in different places, just think of social media channels and applications.

We predict that designers will focus on designing simple logos by eliminating redundant elements and focusing on a visual mark, such as YouTube's play button. They are also expected to give primary and unique shapes to the brand logo. It is the main reason that in 2023, many unique and distinct logos will compete to attract customers' attention.

2. Merging letters

By putting letters together, a brand can create a more unique and eye-catching logo. Font and color choices play an important role in providing aesthetics or sensory perception of the brand. Putting letters together provides a strong message and also creates strong recognition that increases the likelihood of staying engaged. Research will be needed to choose the right style and letters as the entire design depends on them.

It is important to take a strategic approach to merging letters, as it helps brands show at a glance what they stand for and what they can offer. It takes a lot of creativity to find the right mix of simplicity and innovation to create a logo in which letters are merged. This makes this technique one of the best logo design trends for 2023.

3. Minimalist designs

To achieve the maximum effectiveness of minimalist designs, choices regarding colors, spaces and fonts are coordinated. This is a huge challenge for designers because they must be able to tell more with a logo design by showing less. Less is more. With this strategy, designers usually simplify the design by minimizing elements. These are elements that have little impact and can only distract.

The trend comes from web design. Google's search engine is leaving out more and more features and focusing on the search part. It allows users to quickly access the information they need and also simplifies the user experience.

Because of a greater impact not only on overall aesthetics but also on functionality, minimalist design is predicted to be one of the top logo design trends for 2023.

4. Typographic design

In 2023, typography as a trend may become even more popular than it already is. With the use of quality fonts in logos of well-known brands, combined with the positive reception of this design trend by the public, more and more brands are opting for typographic logos. It is a carefully chosen font that matches the brand without adding additional design elements. This logo trend helps brands capture the attention of consumers and it generates interest to learn more about the brand.

The main advantage of using typography is that it uses letters to create a cohesive image of the brand's logo. In recent years, more and more brands are opting for a typographic logo, which is expected to reach an even wider audience by 2023.

5. Brushstroke

As a trend, brush strokes are also much anticipated. This can be done digitally as well as handwritten. By adding a touch of imperfection, it evokes an artistic image and makes the logo design unique. Moreover, brushstrokes give more personality to a brand, which consumers find increasingly important. This trend allows a company to better position and present itself to its target audience.

In recent years, many creative designers have focused on developing logos using brush strokes. This trend is especially evident among women's brands. Also in 2023, a lot is expected from this trend and we are patiently waiting for men's brands to go along with this trend as well.

In conclusion

A logo is a company's business card, making it an important part of your visual brand identity. For many people, it is even the first introduction to a brand. It is therefore very important that you regularly look at your logo with a critical eye. Does it still meet consumer expectations? Does it keep up with the times? These are just some of the questions you need to ask yourself.

Need help with a logo design?

Are you looking to update or revamp your logo? Would you like to refresh an existing logo or have it redesigned? Or even a completely new logo? Then you've come to the right place. We like to think along with you! Please contact us for more information.

Guest blog co-authored by Jeroen van JM Promotions