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Articles on Biases
Explore the fascinating world of cognitive biases and their impact on decision-making and marketing. Our articles highlight how these unconscious thought patterns influence our behavior and how you can harness these insights for more effective communication and marketing.
The IKEA effect: definition, examples and practical tips
After 3 lost screws, 2 restarts and 1 YouTube tutorial, it is finally assembled: your new IKEA chest of drawers. You're there...
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The Zeigarnik effect: definition, examples and practical tips
Whoever says A also wants to say B. In other words: Once you start something, you want to finish it. This principle underlies the Zeigarnik effect....
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The Bandwagon Effect: definition, examples and practical tips
People often tend to follow the crowd, sometimes even when it goes against their own beliefs. They simply hook onto the "bandwagon. But what does it involve...
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The Baader-Meinhof phenomenon (frequency illusion): definition, examples and practical tips
Have you ever bought or considered a new car and suddenly everyone seems to be driving the same model? This is not a coincidence; it is the Baader-Meinhof phenomenon at work. In...
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Cognitive dissonance: Definition, examples & application in marketing
Cognitive dissonance, a term introduced in the 1950s, describes the uncomfortable feeling that arises when a person is confronted with conflicting beliefs or behaviors. This mental...
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The Halo effect: what is it and how do you use it in marketing?
"You never get a second chance at a first impression." As an SME entrepreneur, this effect can increase your chances of success, but it can also create blind spots. In this article...
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Framing effect: what is it and how to use it in marketing?
Entrepreneurs make countless decisions every day: from market penetration strategies to pricing and personnel management. But are you aware that the way information is presented, the decisions you...
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Confirmation bias: definition, examples and practical tips for entrepreneurs
Your client likes to be right. But so do you. You probably won't argue with that. That's because we all "suffer" from confirmation bias. What does that entail and...
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The Dunning-Kruger effect explained for entrepreneurs
Have you ever experienced someone confidently telling you something that wasn't true at all? Did you happen to really understand the subject and the person telling you a whole...
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What is cognitive bias? + many examples
As an entrepreneur, decisions can have major consequences. Therefore, you make important decisions rationally. Right? No unfortunately, entrepreneurs are humans too and they are influenced by cognitive biases....
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