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Articles on Biases
Explore the fascinating world of cognitive biases and their impact on decision-making and marketing. Our articles highlight how these unconscious thought patterns influence our behavior and how you can harness these insights for more effective communication and marketing.
Status quo bias: definition, examples and practical tips
Growth means change, but are entrepreneurs always willing to embrace these changes? They often cling to the status quo, even when it is not optimal. Take for example...
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Ostrich (ostrich) effect: definition, examples and practical tips
Do you think AI won't take off? Nobel laureate Paul Krugman said in 1998, "By 2005 or so, it will become clear that the Internet's impact on...
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Hindsight bias: definition, examples and practical tips
There are very many people who can explain in hindsight why certain events occurred, but very few who can predict in advance that they will occur. Looking back, everything is very clear....
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Zero-sum bias: definition, examples and practical tips
A customer who goes to the competitor's store will not become a customer of yours, right? This is a typical example of the zero-sum bias. Residential stores, however, have discovered that...
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Anecdotal fallacy: definition, examples and practical tips
The anecdotal fallacy, or "Volvo fallacy," is the cognitive fallacy that is perhaps most common among entrepreneurs. It is appealing because it feels natural and logical to rely...
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Cheerleader effect: definition, examples and practical tips
Have you ever heard that you appear more charming when surrounded by a group? This fascinating phenomenon is known as the cheerleader effect. In this article, we dive into...
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Selective perception: definition, examples and practical tips
I see, I see, what you don't see ... because I find it interesting and you probably don't! How is it that consumers totally overlook some information,...
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The Google effect: definition, examples and practical tips
Just "googling" something has become so normal that it was included as a verb in the dictionary in 2006. But constant googling can affect the brain. Why do we forget the information...
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The IKEA effect: definition, examples and practical tips
After 3 lost screws, 2 restarts and 1 YouTube tutorial, it is finally assembled: your new IKEA chest of drawers. You're there...
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The Zeigarnik effect: definition, examples and practical tips
Whoever says A also wants to say B. In other words: Once you start something, you want to finish it. This principle underlies the Zeigarnik effect....
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